Content marketing is one of the most powerful tools you have at your disposal. It helps to attract, engage and provide value to customers, all while selling your business and brand.
However, as with anything aspect of digital marketing, it’s not enough to just put out content every now and then. To get good results, consistency is key!
Blog posts should be twice a month or more, social media posts daily, emails weekly, chatbot broadcasts weekly. You should consider your content as providing a service, the more regular, the more likely your audience will trust and value you.
Not convinced? Here are 6 powerful benefits to providing regular digital content.
1 Educate and Build Trust with your Audience
The first thing to note is that content marketing works for any industry. The key is to simply find the right topics for your audience. Create content that will add value, weather that’s education or entertaining. The more you provide value for your audience, the more trust you can build; in turn establishing a strong relationship with your audience.
2 Build Credibility and Authority in your Industry
Following on from point 1, as you build value and trust, you will naturally also build your credibility and authority within your target audience. You can then position your business and brand as a leading industry expert. People will begin to look for you for confirmation on a topic, which will lead to those all important leads and referrals.
3 Drive Conversions
One of the greatest benefits of consistent content marketing is how easy it is to use it in order to drive conversions. Research shows that companies who create consistent marketing content experience conversion rates that are nearly 6 times higher than their competitors. Essentially, the investment you make in content marketing will pay off in the future.
4 Drive Traffic to your Business
One of the key aspects of digital content is blog posts; they are engaging and extremely effective in driving traffic to your website. A consistent publishing schedule of blogs will also help to improve site traffic. The truly great thing about blog posts, however, is their natural ability to continue to generate traffic long after they’ve been published. If you deliver content on topics that will be consistently relevant to your audience, one blog can bring you traffic for years to come.
5 Digital Content is Shareable
Posting content online is one of the best ways to increase viability. Ask current customers, leads, brand advocates, and your general audience to share your content with others and interact with your brand online. This will naturally extend your reach, and provide you with an additional audience to engage, target for leads and build a relationship with.
6 Digital Content Improves Search Engine Optimisation (SEO)
The vast majority of consumers turn to online search engines when looking for products and services. SEO is the process of optimising the content of your site, so it will appear higher on the search engine results page. Creating content that is full of key words about your industry and services will help you to drive more traffic and leads to your site.
Need help crafting copy that is fresh, compelling and informative? Book in a call with me to see how I can help you find your brand voice.