5 Types of Compelling Content To Use In Your Blog Copy

The trick to creating a high quality blog, is to provide varied content. Your aim is to deliver a range of content that frequently engages your audience and offers them value. Repetition will turn people off, and away from your brand.

It sounds simple, but when you’re in charge of a long running blog (producing 1or more posts a week), it can be difficult to keep your content feeling new and fresh.


When planning out blogs for clients, here are the 5 types of content I always go to. Each of them are different enough to create variety, while also offering you scope to create numerous blogs. As you check them out, why not create a little checklist of what you already do and what you could add?

1 Case Studies and Success Stories

Everyone loves a good success story, but no more so than your clients. After all, they’re the ones who want to know exactly how you can help them achieve their own goals. Giving clear examples of what your business can do for them will make your audience feel in safe hands with you; either keeping them as a customer or transforming them into a new one. Just make sure you focus on WHY you were able to make it a success, so your audience know the reasoning behind it.

2 FAQs

Whatever the industry, it’s likely that you’re regularly faced with clients that have the same questions. Creating an FAQ article provides your audience with key information in a simple to digest format. Plus, if your audience feels like they learn something valuable from your blog, they’re far more likely to remain loyal to your brand.

3 Interview With An Industry Expert

In a similar vein to the point above, you can add value to your blog by giving space over to an industry expert. Ideally, you could focus on a different person each time, but if that isn’t available to you just make sure you cover different topics. Don’t get hung up on if the person you’re writing about is well-known either, it’s your job to sell the person and their knowledge in your copy.


4 Industry News Round Up

For some of your audience, your blog may be one of their main sources of information about your industry. Rounding up the major events and changes that occur in the industry, will make your audience consider you a reliable source of information. Make sure you also outline what the effects on the industry will be, this will help to show that your business is happy to move with new developments.

5 Seasonal Tips and Advice.

Seasonal articles are perfect if you have a regular blog. You can easily capture your audience’s attention by talking about something that is already at the front of their mind. Just take a look at the content around in the lead up to Christmas, there’s a reason why 90% of it is festive - it sells. 


Need help crafting copy that is fresh, compelling and informative? Book in a call with me to see how I can help you find your brand voice. 

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