5 Skills You Should Look For in a Copywriter

A good copywriter can be hard to come by. Not only do you need to find someone who creates researched, original content, that’s inclusive of SEO keywords, but you also need to make sure they talk in the right tone of voice for your business and brand.


Luckily for you, you’ve found one in the author of this blog. I’m kidding, this blog isn’t going to be quite as self serving as that.


When you’re trying to narrow down the field, how do you know when you’ve found the perfect copywriter for you? 


Here are the top 5 skills I believe you should look for in order in a copywriter, so you can get your business ahead with compelling and engaging copy that is right for you. 


1 Detailed Research Skills 

Just like on Mastermind, professional copywriters will have a specialist subject (for example, mine is Education due to my background as a teacher - but I have created copy for almost every industry under the sun). However, the more skilled copywriters will also be comfortable writing about topics they know little to nothing about. No matter what the focus, the standard of the work should be the same, which is why the top copywriters will have the in-depth research skills required, to create compelling copy on any subject. 


2 Excellent Writing Skills

Sounds obvious, but good copy is more than writing with the correct spelling and grammar. You need a copywriter that you can trust to turn complicated subjects into information that everyone can access and understand. Not all of your audience will be fully versed in your industry, so it’s best to ensure that the copy you are putting out there is accurate but understandable. 


3 Boundless Creativity

Let’s not lie, some topics that copywriter’s are given are a little (or a lot) boring. You nee to find a copywriter that will be comfortable taking intricate and ‘dull’ topics, and covering them in an exciting yet accurate way. Creative and humorous copy it the first step to keeping your audience engaged in your business. 


4 Clear Understanding of the Audience

A good copywriter always keeps the audience in mind! While the point above talks about the need for creativity and humour, you also need to look for someone who will be able to keep the correct audience in mind. When writing for the financial industry, for example, the topics covered are often sensitive. You need to be careful not to make light of anyone’s financial situation and offend your audience. 


5 Invents Eye Catching Headlines

One of the reasons you might be looking at hiring a professional copywriter, is to raise audience engagement. There’s little point having creative and interesting copy, if the headlines aren’t going to draw people in and persuade them to click. When looking for your perfect copywriter, don’t forget to look at the headlines in their portfolio. It will tell you a lot about the work they produce. 

Need help crafting copy that is fresh, compelling and informative? Book in a call with me to see how I can help you find your brand voice. 

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