4 Cold Email Templates That Are Guaranteed to Generate Leads

It’s a common phrase now-a-days; ‘email marketing is dead’. I’d be lying if I said I hadn’t used it myself. But it’s only half true. Email marketing on its own may be dead, but email is still a vital and effective part of any marketing campaign, when effectively combined with other aspects.


When it comes to cold emails, they’re still one of the most used forms of generating new leads and sales. However, they are extremely easy to get wrong! 


Here are a few best practices to help you get the most out of your cold emails. Better yet, they’re in the form of templates - so you can get started straight away! 


Template 1 - Subject Lines 


Before we get into the email copy, let’s start with subject lines. After all, there’s no point crafting a great email body, if noone is going to open your email to read it. Subject lines are the gateway to your email, and are especially important for a cold email - where your contact may never have heard of you before. They need to be engaging and informative - a hard line to toe in only a few words. 


Here are a few best practices for subject lines; 

  • Use their name or their business name (where it makes sense)
  • Be as specific and as personal as possible 
  • Use leading questions
  • Always deliver in the email what you promise in your subject line 

And, a few subject line templates for get you started; 

  • "[Introduction] [name]" or "[Introduction] [your name/company] <> [their name/company]"
  • "quick request"
  • "Trying to connect"
  • "[Name of their company]"


Template 2 - Referral 


Hey [first name],

My name is [my name] and I'm with [my company name]. We work with organizations like [company name] to [insert one sentence pitch].

[One sentence unique benefit].

Could you direct me to the right person to talk to about this at [company name] so we can explore if this would be something valuable to incorporate into your events?

Kind Regards, 



Template 3 - Selling (1)


Hello [first name],

I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].

[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits]. We do this by:

  • Benefit/feature 1
  • Benefit/feature 2
  • Benefit/feature 3 (optional)

Let's explore how [name of your software] can specifically help your business. Are you available for a quick call [time and date]?

Kind Regards



Template 4 - Selling (2)


Hey [first name],

I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].

[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits].

I know that [our product] will be able to help [name of your company] [insert high level benefit here].

Are you available for a quick call [time and date]?

Sale

Unavailable

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