If you’re just starting out, the world of SEO can seem like a complex place. It’s such an important feature of any site, but when it comes to researching it half the advice is often too advanced, or worse, out of date.
A google search alone throws up around 500 million results for ‘SEO’, so who can blame you if you’re starting to feel confused by the subject! (I know I was when I started my copywriting journey).
So to help anyone out in the same boat as me, here are the 4 basic SEO tips for people who know nothing! Essentially - this is the minimum of what you should do to optimise your site and help drive traffic. Once you’ve got these nailed, you’ll easily be able to move on to more complicated SEO.
1 Research Relevant Keywords - And Use Them.
Keywords are the most essential foundation block of successful SEO. All you have to do is think; when your potential customers are going to use a search engine, what will they be searching for? For small businesses this is a combination of what you offer and where: Copywriting in Bath.
It can be worth taking the time to get an expert to complete research for you, especially if you’re just starting out. However, if your budget doesn’t quite stretch to that yet, there are still a few things you can do on your own. Start by brainstorming all potential keywords for your industry, then combine them with specifics like location. Or do competitor research, see what keywords pop out at you from their home pages.
2 Optimise Page Titles and Meta Descriptions
Now you’ve got your key words, you need to use them! The aim is to get the keywords into the title of your page in a natural way, while also enticing the audience to click on your site. A simple trick is to think ‘what, where, who, why’ when planning out a title (not necessarily in that order). Make sure your titles are clear but still readable, dont ram them full of key words to they point that they come across like a list. You want to get people to click!
Keywords also need to be used in your meta descriptions. While your title is to grab attention, your description is exactly how it sounds; an engaging description of the content of the page to convince your audience to enter your site.
3 Optimise Your Page Content
The next step is to make sure your page content is also littered with your list of keywords - we did say they were important! Again, the trick here is to weave your SEO words into your website copy in a natural way, while still selling your business. This is another place where paying an expert copywriter could be the best choice, especially if writing isn’t your strong point.
If you’re doing it yourself though, the headings and subheadings on the pages are the best place to start including your keywords. Once you’ve done that, move on to the bulk of the copy. When finished, your page will be more visible, as well as engaging to customers who are looking for a specific service.
4 Build Relevant Links
Link building is a crucial element for driving visibility, but you need to be careful. If done wrong, links can damage rather than help your SEO. Making sure you have the right kinds of links pointing at your site, helps to raise viability but making search engines determine your importance. It goes without saying that this is an area where most beginners to SEO will fall down, but that doesn’t mean it’s not possible to get right.
When building links consider the following; can you use highly credible directory sites or business directories in your industry, review your competitors links to identify opportunities for your business, what existing relationships do you already have that you could link with? And, if you’re really stuck, why not just check out what google themselves say about link building.
Need help crafting SEO copy that is fresh, compelling and informative? Book in a call with me to see how I can help you find your brand voice.