10 Top ‘Selling Words’ For Copy

For most projects copywriters take on, the ultimate goal is to sell.

Crafting good sales copy involves a lot of different aspects, but a key part of the process that people often ignore is the use of key ‘selling words’. Words that aren’t unique to your product or service, but instead work to subconsciously persuade your audience.

Here are the top 10 ‘selling words’, and why they work. So you can naturally place them throughout your copy, in turn creating a strong and valuable part of your marketing campaign.

1 YOU
Selling is all about putting your clients and wider audience at the centre of the story. People want to hear about how your services will affect them, how you can solve their problems, meet their goals. Talk about them.

2 VALUE
Rather than talking about benefits and features, focus instead on how your services can add value. Make it clear what your audience will gain from working with you.

3 AND
This doesn’t mean and in the general sense, rather that you should use ‘and’ as a replacement for the word ‘but’. When dealing with concerns ‘and’ is far more inclusive than ‘but’, which in turn puts the reader at ease and in a position where they’re more likely to agree with you.

4 DO
Instead of telling the audience that you will ‘try’ to do something, tell them that you will do it. You’ll look dependable and trustworthy, which will inspire confidence in your products, services and ability to deliver.

5 OR
By giving choices to a client, you effectively double or triple your chances of getting a sale. You should always look to present options, rather than just one way. You want to avoid a ‘take it or leave it’ feeling, incase they do choose to leave it.

6 SHOULD WE
Your audience won’t like to feel like their being ordered around. Switching the phrase ‘we should’ in to ‘should we’, instantly creates a tone that you’re all working together. Remember point 1, make the client the focus of the copy.

7 CONSENSUS
Terms like consensus express agreement, this not only works to create a positive mindset, but also makes your audience believe that other customers have felt the same positive way about working with you.

8 IMAGINE
Sales messages that come in the form of stories tend to stick in the mind of the reader more effectively. Giving your business ‘sticking’ power by using terms like imagine is more likely to see your audience remember you and in turn convert into customers.

9 YOUR CLIENTS NAME
Depending on the type of copy you’re creating, if it can be personalised with the readers name you should make it happen. Personal touches like that create an emotional response within your audience and makes them feel special.

10 OPPORTUNITY
During your marketing you need to make sure your avoid any language that hints at problems, no matter how small. Take the time to make any situation appear to be an opportunity. Creating a feeling of excitement will inevitably lead to more sales.

Need help crafting copy that is fresh, compelling and informative? Book in a call with me to see how I can help you find your brand voice. 

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